FELIE is a UK led interior design site. The purpose of the e-commerce website was to create a site that would not only represent the brand and the culture, but also showcase their vibrant pieces. Importance was placed on the branding to perceive a sleek and modern look. Colours and typography were taken into account during branding, and this influenced the direction of the site. The sleek and modern look were carried through to the website and has led to sales for the client.