The Floor Magazine presents itself to be bold and youthful in nature. In this case, there was an opportunity to further establish the brand, through the revision of the cross-platform branding and magazine design. The online and print mag presents a source for readers to engage with the magazine with minimal effort. This has the potential to increase reader engagement and allows for users to begin to feel a strong brand presence.Inspiration was taken from similar magazines, and designs where the target user was similar to that of the magazine. The pages of the magazine were created to show character, and boldness whilst also ensuring that articles could be easily read for the vast majority of people.